What do fish have in common with sweets ?

Older people will remember that in the question. - what is the best fish? the answer was. - the fresh of course! - and which of the fresh is the best? they asked again. - and the answer was again. - but of course the freshest! Is it the same with sweets? Not exactly, but by what criteria do we define that one dessert is better than another? Based on taste? the raw materials? appearance ; I think it is very difficult to answer these questions. Especially in the matter of taste it is perhaps impossible ... But everyone, regardless of the different flavors they have tried, from their culture and preferences would unequivocally agree that the freshness of a dessert is first and foremost! After all, we can very easily confirm this. If we take a walk in the most successful confectioneries and try their flavors, we will realize that the ingredients of the success mix for each of these businesses are different. But they have one thing in common. Their sweets are always fresh!